Message matters most
Uncover your differentiated message.
Get the step-by-step Messaging Clarity System that:
Positions your businesss
Builds your messaging strategy
And gives you the exact words to convey it simply
Block out your afternoon, complete the exercises, and walk away with the clearest, most compelling messaging you’ve ever had.
4.93/5 from 210+ entrepreneurs
Some businesses suffer from weak messaging:
"We do SEO for local businesses!"
Most businesses struggle along with same-y messaging:
"SEO is important for local businesses!"
But thriving businesses know they need strong, differentiated messaging:
"You shouldn't have to wait 3 months to know if your local SEO strategy is working."
This is why 'better copywriting' won't solve your marketing problems, but better messaging will.
Because copywriting only works when you have a message worth writing copy about.
This course gives you the system that generates clear, compelling, credibility-building messaging.
I've helped 200+ companies find and implement messaging that led to serious growth.
But it's not because I'm talented.
It's because I have a Messaging Clarity System.
This system usually costs thousands...
but now you can access it - with 9 snappy, example-packed video lessons, and the "epiphany-inducing" workbook - for a (very) low price.
If you just follow the steps, you'll have the exact words to use across:
Sales
Content
Marketing
By the end, you'll have clear, differentiated messaging.
With it, you'll notice:
your copy almost writes itself
content becomes easier to produce
and sales close sooner
The reality is, in 2025, if people don't care about what you say, they won't care about what you sell.
That's why your messaging is the beating heart of your business.
That's why your message matters most.
If you're an entrepreneur and you haven't taken Massage Matters Most, what are you even doing with your life?
Alex teaches you how to differentiate and master your messaging so it practically does the selling for you.
And don’t miss the chance to grab a 1:1 spot with Alex before he’s booked solid. His real-time feedback is absolute gold.
This course should be a prerequisite for every entrepreneur.
Before the course, I had a vague idea about my messaging and felt a bit lost talking about what I do. Now I have a clear lens to communicate every single piece of my marketing and sales.
Alex consistently shows how it should be done on every platform, and his course is no exception.
I’ve taken a lot of courses over the years (and abandoned my fair share). Alex’s quick, engaging, and example-packed videos make finishing a breeze.
If you’re posting on LinkedIn as a business owner, this course is a must and will help you nail your POV.
Sarah Hart, founder
"I finally feel I have a clear way of talking about my products after taking this course.
The whole course is phenomenal."
Karl Davis
Founder
"I have SO MUCH clarity now.
I literally provide marketing services for a living and this was an absolute game changer!"
Nafi Dhanani
Founder
"I’ve finally found my message. I don’t feel like I’m guessing when I write copy anymore!"
Allyson Molloy
Entrepreneur
"The course walks you through building your message and takes all the guesswork out of it.
Alex’s style of laying out information is easy to follow and effective.
We were surprised at how different we are messaging after the course and how much more clear it is now"
Ryan Dunlop
Co-Founder
"I’ve already gone through it 5 times and each time I’ve applied new insights to my business.
Seriously the best course I’ve ever taken!!!"
Mario Zamora
Entrepreneur & Content Creator
"I am usually pretty judgmental when it comes to online courses…
but the standard of this course is absolutely exceptional."
Belinda Benn
Founder
Watch Lesson 1 for free.
In the first lesson, I share with you the marketing campaign that changed my life.
It's the story of how a donation campaign I spearheaded made national headlines - and went from earning $4K the previous year to $100K+ the next...on a $0 marketing budget.
All thanks to the new messaging.
Watch here (and feel free to watch it at 2x speed).
"I learnt more in Message Matters Most than in 6 months of mentoring.
I absolutely recommend it to anyone that struggles with brand positioning and finding words to differentiate their business from the competition.
It also helps you understand what your social media content should be about (and no – it’s not about answering you client’s most common questions)."
Valeria Pakk
Ad Agency Owner
"Alex has the rare gift of distilling deep expertise into actionable and clear frameworks, examples, and exercises.
By far, this is the most useful resource on positioning I have ever come across."
Silja Voolma
Founder
"If you’re reading this as a service-based business crafting your marketing message, don’t think twice about signing up because it’s critically undervalued!"
CF Lieu
Financial Planner
"The examples were inspiring. I found myself stopping along the way and instantly tweaking and upgrading my existing website copy – thank you so much!"
Yvette Erasmus
Founder
"This course was outstanding.
Honest, helpful, and loaded with material that I put to use immediately.
Plus I got a seriously powerful messaging strategy!"
Miranda Harple
Founder
"The course is FULL of valuable marketing insight.
It’s extremely to-the-point and easy to follow.
I really appreciate how quickly I could apply Alex’s knowledge.
I’m now crystal clear on who I’m targeting, how I can speak to their needs, and how to position my business.
Plus I have an incredibly good first draft for the copy I can use on my landing page.
I feel like this course let me skip past hours reading marketing books and get straight to a core message.
If you don’t know how to talk about your business to customers, this course will help you do that."
Derek Lieu
Video Game Trailer Editor, Course Creator
The Messaging Clarity System will extract all the relevant insights from your brain, and transform them into hard-hitting messaging that educates and captivates.
This system is the result of years of research, refinement, and rigorous "live rounds" field-testing with 200+ companies from across the globe.
And now - it just works.
It turns your best insights into business assets.
Turns your copywriting from fuzzy to focused at every touch point.
When it comes to copywriting, there's a lot you could say, but not much you should say.
This course eliminates all the fluff from your marketing so it's clean, cohesive, and effective.
Impactful sales messaging
Never fumble over your words again. Know exactly how to sell what you do over a quick intro, at a business event, or on a sales call.
Powerful content messaging
Rise above the "tips & tricks" noise. Get a ready-to-post Opinion Bank of powerful perspectives that don't just add value, they change your client’s beliefs.
Sharp marketing messaging
No more guesswork. Walk away with the exact words that resonate with your clients, across all channels, so they get what you do and why they should care.
Stephanie Keiko Kong, Founder
“When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.
And as a service-based solopreneur, my confidence is everything.
This course helped me in three specific ways:
I got to identify the needs of my target clients by clarifying my market.
I used this clarity to focus my language and the information I share.
I crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.
All of this adds up to unshakeable confidence and fun, effective marketing.
I can honestly say that my perspective on marketing will never be the same after this course.
I feel immeasurably more skilful and I actually look forward to marketing now.”
In 84 minutes, these 9 modules will:
Show you what does & doesn't work in the context of small businesses (because the messaging of Apple, Nike, Amazon isn't relevant!)
Extract sharp insights from your mind
Give you the templates and structures to turn your insights into magnetic messaging.
5:06
Lesson 1
Understand why most marketing feels the same.
See the impact a singular, powerful message makes.
7:13
Lesson 2
Get clear on what positioning is & the 2 types of positioning.
Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple, Nike, or any ‘brand’]
5:39
Lesson 3
See the difference weak, average, and strong positioning makes.
Learn the exact formula to achieve strong positioning.
13:18
Lesson 4
Get clear on exactly what your client actually wants from you.
Identify the level of education they need before being comfortable buying.
13:14
Lesson 5
Get clear on the 5 possible stages your category is in today.
After this lesson, you’ll know what you should lead with.
7:24
Lesson 6
Discover the 9 core Positioning Narratives.
After this lesson, you'll know exactly what angle to take.
7:28
Lesson 7
These days, brands need more than products - they need opinions.
Build your 12 strong opinions that deeply resonate with your client.
6:02
Lesson 8
Get the precise wording formula to convey your value - fast.
After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.
8:14
Lesson 9
Extract the one idea your prospect must believe before they’ll buy.
Erika Gil, LSF Brand Strategist
Since marketing / storytelling can feel ambiguous or overwhelming at times, it can be difficult to get a whole team to align on how to approach and test different methods.
This course brought order and concrete learnings that were helpful for me personally, and gave me the right language and tools to be able to effectively communicate with the rest of our marketing team on.
I would recommend this to anyone looking to communicate a message to an audience - the principles shared here apply not only to marketers but really anyone who is looking to share their point of view, or a company’s point of view.
The course digs into WHY these methods work, which at its core is understanding how humans work.
Now you might be thinking...
For the last 12 years I've been in the lab, challenging the "best practices" of marketing, and figuring out what actually works - and what's just fluff.
In 2020, I started sharing these insights across TikTok - soon gaining over 100,000 followers (despite posting just 1 - 4 times a month).
Since then, I've directly helped 200+ businesses - from solo startups to multi-national firms - drive transformational results just by using different words to better describe what they sell.
Here's what I've discovered:
The main thing preventing your marketing from working isn't algorithms, or imagery, or even copywriting.
It's the lack of a compelling point-of-view.
In the era of thought leadership, if no one cares about what you have to say, they won't care about what you have to sell.
So, your central message is the asset that holds the greatest leverage for cut-through & growth.
Therefore ... your message matters most.
Every business's message is different.
This course will uncover yours.
Alex James, B2B messaging strategist