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“Alex is master of his craft.”

I’ve spent the last 12 years helping B2B service firms become experts at conveying their expertise.

Here's what I've discovered:

The main thing preventing marketing from working isn't algorithms, branding, or copywriting.

It's the lack of a compelling perspective.

Because we've officially entered the Thought Leadership Era.

In 2019, 58% of companies bought due to B2B thought leadership.

In 2024? 72%¹.

Which means if no one cares about what you have to say, they won't care about what you have to sell.

And what people care about are fresh perspectives that replace legacy thinking.

¹source: 2024 B2B Thought Leadership Impact Report. Edelman.

The main thing preventing marketing from working isn't algorithms, branding, or copywriting.

It's the lack of a compelling perspective.

Because we've officially entered the Thought Leadership Era.

In 2019, 58% of companies bought due to B2B thought leadership.

In 2024? 72%¹.

Which means if no one cares about what you have to say, they won't care about what you have to sell.

And what people care about are fresh perspectives that replace legacy thinking.

¹source: 2024 B2B Thought Leadership Impact Report. Edelman.

My own business is living proof of this:

When growth gurus told everyone to post 3x per day, I gained 120,000 TikTok followers despite posting no more than three times per month.

I then replicated the success on LinkedIn - earning 10,000+ followers & 2M+ impressions from just 40 posts.

But it isn't magical. It's logical.

Because a sharp perspective lets you say less but matter more.

What I speak on.

I'm regularly invited onto podcasts and stages to share insights on:

Your Perspective Is Your Product:

Go Beyond Positioning And Craft Your Strong Perspective

Minimalist Marketing:

The Thought Leadership Blueprint That Lets You Say Less But Matter More

Outcomes, Not Hours:

How To Get Your Firm Hired For Your Expertise, Not Your Services

Inquire about availability

“Seriously transformative.”

We were hoping our new messaging would create a bump in leads and sales, but it went way beyond what we had expected.

We used to have to lower our prices. Now we can charge a premium and no one questions it. Seriously transformative.

Brian Kouhi

Co-Founder @ TOAnimate Inc.

Investing in you should be seen as a balance sheet asset that effects company valuation (not just cashflow).

Pablo Gonzalez

Founder @ Be the Stage LLC

Alex is a master of his craft!

He led me through a well-organized process that extracted the crucial essence of my company's value proposition. From there, Alex found exactly the right altitude for the messaging, positioning, and copy to ensure that it resonates with our ICP.

Jeff Sirkin

CEO @ Boundary Analytics