I’ve spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise.
Here’s what I’ve discovered:
The main thing preventing marketing from working isn't algorithms, or imagery, or copywriting.
It's the lack of a compelling perspective.
We've entered the Thought Leadership Era.
Which means if no one cares about what you have to say, they won't care about what you have to sell.
And what people care about are fresh perspectives that replace legacy thinking.
My own business is living proof of this:
When growth gurus told everyone to post 3x per day, I gained 120,000 TikTok followers from posting no more than three times per month.
I then replicated the success on LinkedIn - earning10,000 followers & 2M impressions from just 40 posts.
It's not magical. It's logical.
Because a sharp perspective lets you say less but matter more.
I'm regularly invited onto podcasts and stages to share the secrets behind:
Perspective development
Modern messaging strategies
Worthwhile thought leadership content
Positioning on the expertise you bring, not the services you provide.
Alex James, Messaging strategist for B2B services
“Seriously transformative.”
We were hoping our new messaging would create a bump in leads and sales, but it went way beyond what we had expected.
We used to have to lower our prices. Now we can charge a premium and no one questions it. Seriously transformative.
Brian Kouhi
Co-Founder @ TOAnimate Inc.
Investing in you should be seen as a balance sheet asset that effects company valuation (not just cashflow).
Pablo Gonzalez
Founder @ Be the Stage LLC
Alex is a master of his craft!
He led me through a well-organized process that extracted the crucial essence of my company's value proposition. From there, Alex found exactly the right altitude for the messaging, positioning, and copy to ensure that it resonates with our ICP.
Jeff Sirkin
CEO @ Boundary Analytics
