Your perspective
is your product.
"500%. Within 3 weeks our inbound leads had increased by 500%."
Jack Maddalena, Co-Founder @ Naurt
If they don't care about what you say,
they won't care about what you sell.
"Solve a problem!"
"Niche down!"
"Share ideas!"
These strategies used to work, but they're no longer enough.
In a post-AI world (where output is cheap and everyone's a specialist) you can't just share ideas - you need to own one.
You need a perspective.
Because people will only buy your service after they’ve
bought into the philosophy that informed it.
Which means, quite literally, your perspective is your product.
I help firms capture their perspective and put it to work.
It's how I've helped:
A marketing agency go from losing money to $1.1M in 12 months.
An automation agency close $150K in 2.5 months.
A communications firm triple their pipeline in 6 months.
A startup increase inbound enquiries by 500% in 3 weeks.
A one-person business go from $95K to $485K ARR 3 months.
And I practice what I preach:
It's how I went from 0-125,000 followers on TikTok
(despite posting just 1-3 times per month).
And then replicated the success from scratch on LinkedIn, going from 0-10,000 followers and 2.5M+ impressions with just 40 posts.
Not due to any special talent, but simply because
a sharp perspective lets you say less but matter more.
If this sounds beneficial, consider getting in touch.
Tom McMillan, CEO @ Maslo
“Secured us $150k in a few months.”
“The process works.
We got our new value proposition and copy locked in.
We used it to secure $150K worth of deals within the next few months.”
How I work with clients
Put simply, we'll:
Develop your firm's positioning & perspective.
Turn it into strong messaging.
Deploy it across your revenue-generating touch points - e.g. sales deck, website, content strategy.
Jordan Schultz, Head of Marketing @ De Castellane Creative
“From losing money to $1.1M in 12 months.”
“We were cashflow negative, but after working with Alex we generated $1.1M within 12 months.
He helped us figure out what we should lead with and how we should convey our value.
It changed everything.”
I'm a good fit for…
Service businesses
Agencies
Consulting firms
...but not:
SaaS
E-commerce
Retail
When to work with me
I'm most valuable to firms at 1 of 4 inflection points:
“One of the best investments we've made.”
"Pre-launch, we engaged Alex to get the messaging and homepage copy nailed.
It was easily the best decision we made.
It gave us the language for our entire marketing and sales effort."
Ari Savitsky
Growth Marketing Consultant
“Alex's process provided so much more value than what a finished piece of work being handed over ever could.
We've now got a skillset instilled in us that we can use time and time again.
One of the best investments we've made as an organisation.”
Rhiahne Ralph
Partnerships Director @ Make a Wish Foundation
"Alex is simply brilliant.
There's no other way to put it."
Philip Maymin
Co-Founder @ Analyticsbet
