The World’s Simplest and Most Profitable Business Model

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“It is futile to do with more things that which can be done with fewer.”
– William of Ockham

Occam’s Razor pretty much sums up my philosophy for most things in life.

I prefer simple over optimized. 

For example, health and fitness. 

I’m sure I can get amazing results by going to the gym 7 days a week, following the perfect lifting program, doing yoga twice a week, doing HIIT 3 days a week, dialing up the perfect keto diet, timing my meals perfectly with my workouts, getting a regular massage, sleeping 9 hours a night etc.

There’s no doubt a program that optimized will deliver.

But who has the energy for that? How long will I be able to keep that going? Not long I can tell you.

So I’ve created a simplified approach.

I lift three days a week. I focus on the barbell lifts and some kettlebell stuff. I take a 30 minute walk most days. And a couple times a week I do some cardio that spikes my heart rate. I also skip breakfast and generally try to eat like an adult, ie meat, fruits and vegetables.

Now, I’m not ready to step on stage and win a bodybuilding contest or anything but I stay lean, strong and athletic all year round.

I hover around 175lbs and my body always feels good.

And more importantly, that’s a routine I’ve maintained for 10+ years.

Could it be more “optimized”? Absolutely.

But the system works as is. And the more I add to it, I risk the whole thing breaking.

“It is futile to do with more things that which can be done with fewer.”

I carry the same approach over to business too. I keep it simple.

I see so many entrepreneurs make their business unnecessarily complicated.

They’ve got funnels for this, and funnels for that. They’ve got email automations, chat bots, podcasts, blogs and 20 different social media accounts…

Their business isn’t a business… it’s a giant mess of things duct taped together that are trying to generate money.

And of course they either get frustrated and burn out trying to keep up with it or the whole system breaks and they can’t fix it.

“It is futile to do with more things that which can be done with fewer.”

So how do I keep my business simple?

I build a list of people interested in what I offer.

I follow up with them regularly, making offers.

I make back end offers to people who buy.

That’s all you need to do to build a profitable, and sustainable, business.

Could I optimize it more? Sure.

Would it be more likely to break if I add more complexity? You bet.

So just keep it simple.

– Dave D’Ambrosio

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