I started my first blog all the way back in 2007.
My guess is that I’ve created at least 30 different blogs/websites for various reasons since then.
Most of them were built for a project I wanted to create or a business I wanted to start.
And then there were a few I built for other people too.
Most of the ones I built for myself got abandoned over the years for one reason or another.
Usually because I got bored or because I wanted to move on to other more interesting projects.
The short attention span of an entrepreneur, right…
My point is… since I’ve had a lot of practice creating websites and blogs I figured I’d show you how to get one up and running quickly.
Now, you can make this process as complicated as you want. And most entrepreneurs do.
They want everything completely custom and the perfect theme and font and color combinations…
That’s all a waste of time.
There’s no reason to spend months trying to get everything perfect. Especially when you’re first starting up.
You want to move quickly. Get momentum on your side.
That’s why I like to take a minimalist approach whenever I’m creating a new website or blog.
The goal for me is to get up and running as quickly and easily as possible. So I can move on to more important things.
So here’s my simple 4-step process for starting a blog.
- Start with a premium hosting company (WPX is the best I’ve found)
- Install WordPress
- Pick a theme and quickly customize it (GeneratePress Premium is my favorite)
- Connect your email marketing platform (like ConvertKit)
In more detail:
You want to start with a GREAT hosting company.
Hosting is the most important thing when it comes to your blog. Don’t skimp on it, you’ll regret it.
Save yourself hours of researching and just go with WPX, you’ll be glad you did.
Next, install WordPress. WordPress is a blogging platform that powers a huge chunk of the internet.
It’s basically the control center for your blog.
Luckily, most hosting companies (WPX) make it easy to install WordPress with a single click.
Install it and start playing around. You want to get comfortable working inside the WordPress platform.
After that, pick a theme and do some quick customization.
There are millions of themes out there and most of them are terrible. Don’t waste time scouring the internet looking for the “best” one.
My pick is GeneratePress Premium because it’s lightweight, fast, SEO friendly and fully customizable.
You don’t have to use GeneratePress, but please don’t spend months looking for the perfect theme. You’ll never find it.
And finally, connect your email marketing platform to your website.
The whole point of having a blog is to build an email list. So you’ll need to have optin forms on your blog where people can sign up to your list.
ConvertKit has a plugin that makes it easy to put optin forms anywhere you want on your site.
That’s it. Your blog is up and running.
Please don’t make it any harder than that.
I’ve seen so many entrepreneurs get bogged down in the minutia and use it as an excuse to never get their business up and running.
Nobody cares about your color scheme or your font or your layout. Really, they don’t.
Get something up and running as quickly as you can. Make it look decent and move on.
Because once your blog is up, it’s time to get started on the important work… actually building your business.
– Dave D’Ambrosio
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