How To Come Up With Lots of Content Ideas

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It’s hard coming up with ideas to write about. 

I used to sit at my desk just staring at a blank screen for hours trying to force my brain to come up with something to write about.

Of course the blinking cursor never helped. It just added to the anxiety.

Eventually I came up with a strategy to help me never run out of ideas again.

And it’s a simple concept that most of us learned in grade school.


I started taking about 20 minutes each day to brainstorm topics to write about.

I just keep it as an ongoing list and whenever I can’t come up with anything to write about, I just take a look at the list and get ideas.

Unless you have a superpower that I don’t, your brain isn’t designed to just pump out ideas on command.

Just because you have it in your schedule that right now you’re going to sit down and write an article.

Or create a video.

Or work on a project.

That doesn’t mean your brain is ready to play ball.

Add in the stress of not knowing what you’re going to work on, and the blinking cursor, and your brain locks up.

It shuts down any creative endeavor you had in mind.

You can think about a million things except what you’re supposed to be working on.

This doesn’t happen if you take the time to brainstorm.

I like to go to a coffee shop with a pen and a notebook and just write down ideas. 

Then there’s no distractions of the internet or social media.

It’s just an old school pen and paper brainstorming session.

I also try not to think of it as work. If it’s work, I’ll try to force ideas instead of just letting it happen.

Of course, sometimes I hit on a great idea and run with it then and there.

But you don’t have to, you can just sit and think and write.

Don’t wait until you’re sitting in front of the computer to try to come up with ideas of what to write about.

Plan ahead. Take some time everyday to brainstorm ideas. 

Then one day when you’re trying to get your work done and your brain doesn’t want to play ball, you’ll have a list of ideas to fall back on.

– Dave D’Ambrosio

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